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Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept

  • Klaus Backhaus
    ,
  • Jörg Becker
    ,
  • Daniel Beverungen
    ,
  • Ralf Knackstedt
    ,
  • Margarethe Frohs
    ,
  • Matthias Weddeling
Research Output:
Book / Anthology / Report
Book

Publication Information

Output type

Research Output:
Book / Anthology / Report
Book

Original language

German

Publication milestones

  • Published - 2010

Publication status

Published - 2010

Publisher

Springer, United States, Germany

Publication IDs

  • Scopus: 84877327566

Publication metrics

PlumX

Captures
3