User Persona of Mother of Preterm Neonate

This research paper presents a user persona of Indian mothers of preterm neonates. Many of these preterm neonates require hospitalization in Neona-tal Intensive Care Units (NICUs), leading to mental stress for mothers and their families. The mother’s persona is proposed based on hypothesis, user interviews and data analysis. The participant mothers of preterm neonates are graduates and homemakers from semiurban areas around Pune, India. These mothers prefer non-vegetarian diet, they visit a pediatrician more fre-quently and presently, they do not use any mobile healthcare app or YouTube videos for information about neonatal care. A mobile app will be developed for these mothers in future with due consideration to their user persona.