Transmedial Museum Experiences: the case of Moesgaard

This article’s aim is to elucidate the uncertain ontological status of the transmedial museum experience, which I define as the aesthetic encounter of a user with the complex object that is the conjunction of historical artefact, informative label and fictional stories on different media platforms. I combine a theoretical mapping of the concept of the transmedial museum experience with a case study of three transmedial exhibitions hosted by the Moesgaard Museum in Aarhus, Denmark.