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Tracking the Digital Footprints of Customers: How Firms can Improve their Sensing Abilities to Achieve Business Agility

  • Christoph Seebach
    ,
  • Immanuel Pahlke
    ,
  • Roman Beck
  • Goethe University Frankfurt
Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
 Peer-review

Publication Information

Output type

Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
 Peer-review

Original language

English

Publication milestones

  • Published - 2011

Publication status

Published - 2011

Publication IDs

  • Scopus: 84870628766

Host publication title

Proceedings of the 19th European Conference on Information Systems (ECIS); Helsinki, Finland

Publication metrics

PlumX

Citations
14
Captures
43