Towards a Measurement Scale of Organizational Readiness for Personas

User studies have found persona application challenging. We ar- gue that a potential reason for the challenges is the organization’s readiness to apply personas. This research reports the on-going efort of developing the Persona Readiness Scale, a survey instru- ment for organizations’ readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Or- ganizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.