The Leader's Strategic Mindset: A Key Factor for AI Success
- Pernille Rydén,
- Torsten Ringberg,
- Omar El Sawy
- Copenhagen Business School,
- University of Southern California
Research Output:
Journal Article or Conference Article in Journal
Journal article
Peer-review
Open access
Publication Information
Output type
Research Output:
Journal Article or Conference Article in Journal
Journal article
Peer-reviewOriginal language
EnglishPages from-to (Number of pages)
Pages 54-64 (10 pages)Journal (Volume, Issue Number)
Management and Business Review (Volume 3, Issue 1 & 2)Publication milestones
- Published - 2023
Publication status
Published - 2023
ISSN
2694-1058Abstract
Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.
Access to documents
Final published version
License:Unspecified