The Impact of Enterprise Crowdsourcing on Company Innovation Culture : The case of an engineering consultancy

In this article we investigate how enterprise crowdsourcing can be used to change the innovation culture in a consultancy company by conducting an empirical investigation in a large engineering consultancy. The analysis shows that enterprise crowdsourcing has created a new and different awareness of innovation, empowered the employees, supported collaboration across different organizational units to a new extent thus contributing to small changes in the innovation culture of the organization.