Shaping the Enterprise By Design
- John Gøtze,
- Milan Guenther
- eda.c
Research Output:
Journal Article or Conference Article in Journal
Journal article
Publication Information
Output type
Research Output:
Journal Article or Conference Article in Journal
Journal article
Original language
EnglishPages from-to (Number of pages)
Pages 18-23 (6 pages)Journal (Volume, Issue Number)
Touchpoint (Volume 8, Issue 3)Publication milestones
- Published - 21/02/2017
Publication status
Published - 21/02/2017
ISSN
1868-6052Abstract
Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.