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Shaping the Enterprise By Design

  • John Gøtze
    ,
  • Milan Guenther
  • eda.c
Research Output:
Journal Article or Conference Article in Journal
Journal article

Abstract

Too often, ambitious service design initiatives that require complex enterprises to change fall short of delivering on their intended outcomes.

Publication Information

Output type

Research Output:
Journal Article or Conference Article in Journal
Journal article

Original language

English

Pages from-to (Number of pages)

Pages 18-23 (6 pages)

Journal (Volume, Issue Number)

Touchpoint (Volume 8, Issue 3)

Publication milestones

  • Published - 21/02/2017

Publication status

Published - 21/02/2017

ISSN

1868-6052