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Persona Usage in Software Development: Advantages and Obstacles

  • Jane Billestrup
    ,
  • Jan Stage
    ,
  • ,
  • Kira Storgaard Hansen
  • Aalborg University
Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
Peer-review

Publication Information

Output type

Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
Peer-review

Original language

English

Publication milestones

  • Published - 23/03/2014

Publication status

Published - 23/03/2014

Publisher

IARIA XPS Press
978-1-61208-325-4, 9781632662477

Publication IDs

  • Scopus: 84921334358

Host publication title

Proceedings of ACHI 2014, The Seventh International Conference on Advances in Computer - Human Interactions

Host publication editors

  • L. Miller

Abstract

The Personas technique has been promoted as a
strong tool for providing software developers with a better
understanding of the prospective users of their software. This
paper reports from a questionnaire survey regarding knowledge
about Personas and their usage in software development
companies. The questionnaire survey was conducted in a limited
geographical area to establish the extent of Personas usage
within all companies in the chosen region and determine
whether software development companies used Personas during
the development process. Several issues were identified as
reasons for either not using the technique or for poor application
of it. The study showed that 55% of the respondents had never
heard about Personas. Among those who had heard about the
Personas technique, the following obstacles towards usage of the
technique were identified: Lack of knowledge of the technique,
lack of resources (time and funding), Sparse descriptions – when
applied and Personas not being integrated in the development.

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