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Overwatch Fandom and the Range of Corporate Responses

Research Output:
Conference Article in Proceeding or Book/Report chapter
Book chapter
 Peer-review

Open access

Publication Information

Output type

Research Output:
Conference Article in Proceeding or Book/Report chapter
Book chapter
 Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 157-177 (21 pages)

Publication milestones

  • Published - 11/03/2022

Publication status

Published - 11/03/2022

Publisher

Springer, United States, Germany

ISBN (Print)

978-3-030-82766-3

ISBN (Electronic)

978-3-030-82767-0

Chapter Number

9

Publication IDs

  • Scopus: 85177468342

Host publication title

Modes of Esports Engagement in Overwatch

Host publication editors

  • Maria Ruotsalainen
  • Maria Törhönen
  • Veli-Matti Karhulahti

Abstract

This chapter investigates the official, corpotate response to Overwatch game fandom.

Publication metrics

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Mentions
5
Captures
55
Citations
6
Social media
28

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