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Itʼs Not Just Whether You Win or Lose: Thoughts on Gamification and Culture

  • Rilla Khaled
Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
Peer-review

Open access

Publication Information

Output type

Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
Peer-review

Original language

English

Publication milestones

  • Published - 07/05/2011

Publication status

Published - 07/05/2011

Publisher

Association for Computing Machinery, United States

Host publication title

Proceedings of the 2011 annual conference on Human factors in computing systems

Abstract

As it is popularly understood, gamification risks becoming synonymous with achievement. Yet achievement is only one potential aspect of games that gamification could focus on, and one that is not necessarily well suited as a motivation for many cultures around the world. In this paper, we argue for a need to draw on cultural motivations in the design of gamification systems and examine some of the issues involved in adopting such an approach.