Information Technology: From the perspective of Business Management and Marketing
- Mateo Guzman-Urbano,
- Pernille Kræmmergaard
- Aalborg University
Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
Peer-review
Open access
Publication Information
Output type
Research Output:
Conference Article in Proceeding or Book/Report chapter
Article in proceedings
Peer-reviewOriginal language
DanishPublication milestones
- Published - 13/08/2013
Publication status
Published - 13/08/2013
Publisher
Universitetet i OsloHost publication title
Proceedings, IRIS36: August 11-14 2013 at Gran, NorwayHost publication editors
- Tone Bratteteig
- Margunn Aanestad
- Espen Skorve
Abstract
IT researchers need to know more about the concerns of IT
within business areas at the same time as IT expands into them. In this
literature review, we extensively look into articles published in Business
Management and Marketing top journals to get a better understanding of
the IT concerns of this two business areas.We make a selection of articles
within both areas and extract the main concepts. Then, we inductively
classify the concepts into dierent categories within Business Manage-
ment: Governance, Implementation, Social interaction and Competitive
Advantage and Marketing: Partnership, Firm performance, Acceptance
and Internationalization. We present the concepts describing the cate-
gories and open a discussion that contributes to a better understanding
of alignment between IT and business areas: how IT and business can
challenge each other in the improvement of their mutual relationship and
prepare to answer key issues within IT.
within business areas at the same time as IT expands into them. In this
literature review, we extensively look into articles published in Business
Management and Marketing top journals to get a better understanding of
the IT concerns of this two business areas.We make a selection of articles
within both areas and extract the main concepts. Then, we inductively
classify the concepts into dierent categories within Business Manage-
ment: Governance, Implementation, Social interaction and Competitive
Advantage and Marketing: Partnership, Firm performance, Acceptance
and Internationalization. We present the concepts describing the cate-
gories and open a discussion that contributes to a better understanding
of alignment between IT and business areas: how IT and business can
challenge each other in the improvement of their mutual relationship and
prepare to answer key issues within IT.