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Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services.

  • Klaus Backhaus
    ,
  • Joerg Becker
    ,
  • Daniel Beverungen
    ,
  • Margarethe Frohs
    ,
  • Oliver Müller
    ,
  • Matthias Weddeling
  • University of Münster
Research Output:
Journal Article or Conference Article in Journal
Conference article
 Peer-review

Publication Information

Output type

Research Output:
Journal Article or Conference Article in Journal
Conference article
 Peer-review

Original language

English

Journal (Volume, Issue Number)

Proceedings / European Conference on Information Systems (ECIS)

Publication milestones

  • Published - 2010

Publication status

Published - 2010

Publication IDs

  • Scopus: 84870651994

Publication metrics

PlumX

Citations
1
Captures
37