How to gamify? A method for designing gamification

During recent years, gamification has become a
popular method of enriching information technologies.
Several business analysts have made promising
predictions about penetration of gamification,
however, it has also been estimated that most gamification efforts will fail due to poor understanding of how
gamification should be designed and implemented.
Therefore, in this paper we seek to advance the
understanding of best practices related to the gamification design process. We approach this research
problem via a design science research approach;
firstly, by synthesizing the current body of literature on
gamification design methods and interviewing 25
gamification experts. Secondly, we develop a method
for gamification design, based on the gathered
knowledge. Finally, we conduct an evaluation of the
method via interviews of 10 gamification experts. The
results indicate that the developed method is comprehensive, complete and provides practical utility. We
deliver a comprehensive overview of gamification
guidelines and shed novel insights into the overall
nature of the gamification development and design
discourse