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How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment

  • Bernard J. Jansen
    ,
  • Lene Nielsen
    ,
  • Kathleen Guan
    ,
  • joni Salminen
  • Qatar Computing Research institute
    ,
  • Georgetown University
Research Output:
Journal Article or Conference Article in Journal
Journal article
 Peer-review

Open access

Publication Information

Output type

Research Output:
Journal Article or Conference Article in Journal
Journal article
 Peer-review

Original language

English

Article number

1

Journal (Volume, Issue Number)

Pacific Asia Journal of the Association for Information Systems (Volume 14, Issue 3)

Publication milestones

  • Published - 2022

Publication status

Published - 2022

ISSN

1943-7544

Publication IDs

  • Scopus: 85131374088

Abstract

Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. Despite the apparent differences in these methodologies, no previous review has systemically compared and contrasted the strengths and weaknesses of each of these methodologies for persona development.

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