Generating ideas for new mobile TV services - Accepting and socializing mobile television

Mobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the same time fit the small screen of a mobile phone. This paper reports on a semi-field trial performed with a group of young, IT literate users provided with handheld devices and the possibility of watching mobile TV as a basis for creation of ideas for more advanced services. The results shows that this group of users looks for personalized services and content, which have a high sociability factor.