Engaging Personas and Narrative Scenarios: A study on how user-centered approach influenced the perception of the design process in the e-business group at AstraZeneca
- Copenhagen Business School
Research Output:
Theses
PhD thesis
Publication Information
Output type
Research Output:
Theses
PhD thesis
Original language
EnglishQualification
PhDPublication milestones
- Published - 2004
Publication status
Published - 2004
Supervisors/Advisors
- Janni Nielsen (Principal Supervisor)
- Thomas Binder (Principal Supervisor)
Place of publication
KøbenhavnPublisher
SamfundslitteraturBook series
- Book series name: Ph.D.serie
Series number: 2004-17