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Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing

Carsten Lund Pedersen
,
Thomas Ritter

Copenhagen Business School

Research Output:

Journal Article or Conference Article in Journal

Journal article

Peer-review

Open access

Publication Information

Output type

Research Output:

Journal Article or Conference Article in Journal

Journal article

Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 162-172 (10 pages)

Journal (Volume, Issue Number)

Industrial Marketing Management (Volume 123)

Publication milestones

Published - 01/11/2024

Publication status

Published - 01/11/2024

ISSN

0019-8501

Publication IDs

Scopus: 85206240814

Publication metrics

PlumX, opens in new tab

Citations

25

Captures

274

Access to documents

10.1016/j.indmarman.2024.10.005

License:CC BY

https://www.sciencedirect.com/science/article/pii/S0019850124001664

Final published version

License:CC BY

https://www.sciencedirect.com/science/article/pii/S0019850124001664/pdfft?md5=6f296dc40f7a9e741433045b4f55f541&pid=1-s2.0-S0019850124001664-main.pdf

Final published version

License:CC BY

Digital authenticity-Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing

Final published version, 1.07 MB

License:CC BY