DESIGNING AN INTEGRATED OPEN INNOVATION SYSTEM: TOWARDS ORGANIZATIONAL WHOLENESS

Increasing use of collaborative technologies has transformed organizational dynamics in novel ways. In this paper, we adopt the principle of wholeness in designing an integrated open innovation system. We provide an overview of existing collaborative technologies and situate the proposed sociotechnical arrangement within the paradigm of open innovation. We explore how effectively technological platforms address emergent collaboration and innovation practices within and across organizations and to which extent existing technologies act as strategic catalysts of open innovation. We argue that in embracing wholeness and in treating technologies as inseparable constitutive parts of organizational architecture, we foster organizational and institutional collaboration and encourage innovative practices. The focus of the paper is on how the design of sociotechnical systems as wholes, that is systems that are concurrently acting as corporate websites, internal collaboration spaces, extranets and social media aggregators, actively promotes open innovation in practice. We close with a presentation of six cases that are illustrative of how such a system could be applicable within the open innovation paradigm, namely, citizen participation, crowdsourcing and open innovation contests, open source innovation, reviews and social media, social enterprises and open teaching.