Cracking the Culture Code for Successful Digital Transformation
Research Output:
Journal Article or Conference Article in Journal
Journal article
Peer-reviewPublication Information
Output type
Research Output:
Journal Article or Conference Article in Journal
Journal article
Peer-reviewOriginal language
EnglishJournal (Volume, Issue Number)
MIT Sloan Management ReviewPublication milestones
- Published - 06/04/2022
Publication status
Published - 06/04/2022
ISSN
1532-9194Abstract
Digital transformation transcends technology and business models. Organizational culture also plays a critical role in successfully leading an organization into the digital era; indeed, the success of a digital transformation relies on a deep understanding of the intricacies of culture. But few business leaders fully understand how a company’s culture changes during a digital transformation — and, more importantly, how it doesn’t change.
