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Cracking the Culture Code for Successful Digital Transformation

Research Output:
Journal Article or Conference Article in Journal
Journal article
Peer-review

Publication Information

Output type

Research Output:
Journal Article or Conference Article in Journal
Journal article
Peer-review

Original language

English

Journal (Volume, Issue Number)

MIT Sloan Management Review

Publication milestones

  • Published - 06/04/2022

Publication status

Published - 06/04/2022

ISSN

1532-9194

Abstract

Digital transformation transcends technology and business models. Organizational culture also plays a critical role in successfully leading an organization into the digital era; indeed, the success of a digital transformation relies on a deep understanding of the intricacies of culture. But few business leaders fully understand how a company’s culture changes during a digital transformation — and, more importantly, how it doesn’t change.