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Analyzing Social Media for Corporate Reputation Management: How Firms Can Improve Business Agility

  • Christoph Seebach
    ,
  • Roman Beck
    ,
  • Olga Denisova
  • Goethe University Frankfurt
Research Output:
Journal Article or Conference Article in Journal
Journal article
 Peer-review

Publication Information

Output type

Research Output:
Journal Article or Conference Article in Journal
Journal article
 Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 50-66 (16 pages)

Journal (Volume, Issue Number)

International Journal of Business Intelligence Research

Publication milestones

  • Published - 2013

Publication status

Published - 2013

ISSN

1947-3591