4 Types of Business Transformation

Carsten Lund Pedersen
,
Thomas Ritter

Copenhagen Business School

Research Output:

Journal Article or Conference Article in Journal

Journal article

Publication Information

Output type

Research Output:

Journal Article or Conference Article in Journal

Journal article

Original language

English

Journal (Volume, Issue Number)

Harvard Business Review

Publication milestones

Published - 21/06/2022

Publication status

Published - 21/06/2022

ISSN

0017-8012

Abstract

Business transformations can take many forms and often occur at the same time. To understand which approach you’ll need to take, ask yourself two questions: 1) Is your transformation driven by internal needs or external forces? 2) Does it need to happen quickly, or do you have more time to transform?