| Original language | German |
|---|
| Publisher | Springer |
|---|---|
| Publication status | Published - 2010 |
| Externally published | Yes |
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Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept
- Klaus Backhaus
- , Jörg Becker
- , Daniel Beverungen
- , Ralf Knackstedt
- , Margarethe Frohs
- , Matthias Weddeling
- , Michael Steiner
Research output: Book / Anthology / Report › Book › Research